![[English Heritage]](../images/g/gb_enghr.gif)
by Eugene Ipavec, 24 June 2007
Last modified: 2018-09-09 by rob raeside
Keywords: english heritage | castle |
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by Eugene Ipavec, 24 June 2007
See also:
"The extraordinary collection of buildings and monuments now in the care of
English Heritage began to be amassed in 1882. At that stage heritage was the
responsibility of the Office of Works, the government department responsible for
architecture and building. In 1913 an Act of Parliament was passed that gave the
Office new powers.
English Heritage (officially the English Heritage
Trust) is a registered charity that manages the National Heritage Collection.
This comprises over 400 of England's historic buildings, monuments and sites
spanning more than 5,000 years of history. Within its portfolio are Stonehenge,
Dover Castle, Tintagel Castle and the best preserved parts of Hadrian's Wall.
English Heritage also manages the London Blue Plaques scheme, which links
influential historical figures to particular buildings.
When originally
formed in 1983, English Heritage was the operating name of an executive
non-departmental public body of the British Government, officially titled the
"Historic Buildings and Monuments Commission for England", that ran the national
system of heritage protection and managed a range of historic properties. It was
created to combine the roles of existing bodies that had emerged from a long
period of state involvement in heritage protection. In 1999 the organisation
merged with the "Royal Commission on the Historical Monuments of England" and
the "National Monuments Record", bringing together resources for the
identification and survey of England's historic environment.
On April 1,
2015, English Heritage was divided into two parts:
Historic England, which
inherited the statutory and protection functions of the old organisation, and
the new English Heritage Trust, a charity that would operate the historic
properties, and which took on the English Heritage operating name and logo."
Sources:
http://www.english-heritage.org.uk/about-us/our-history/ and
https://en.wikipedia.org/wiki/English_Heritage
Here's an image of
the square flag:
https://c8.alamy.com/comp/GP3FW7/carlisle-castle-keep-with-english-heritage-flag-flying-cumbria-england-GP3FW7.jpg
(source). The date of the image is August 29, 2016. However there's
a
previous image (source) taken on September 2009, that might lead one to think there is also a
horizontal version. The logo is seen here:
https://www.logodesignlove.com/images/classic/english-heritage-symbol.jpg
(featured slightly off-center in the middle of the white background, without
the organization's name).
Now, regarding the origin of the logo: "The English Heritage symbol was adopted in 1984 when the
organisation came into being. It functions as a corporate marque and as a
sign to indicate the locations of the historic properties in its care.
English Heritage concentrates on more ancient works: pre-historic henges,
hill forts, stone circles, Roman archaeological sites, monuments, abbeys,
monasteries, priories, fortifications and castles. And this difference in
emphasis is clearly reflected by the English Heritage symbol. It suggests the
plan of an ancient building with the buttresses shown as square protrusions
around the exterior; or the surrounding notches may recall the robust
battlements and crenellations of a defensive structure. It is also possible
to see four capital letter Es facing right, left, up, and down, to create an
enclosure. I am not sure if this last effect is intentional, or a happy
accident, but, once you know the Es are there, you cannot ignore them.
When used as a corporate device, the symbol appears in red and when used
on traffic signs it is shown in white on a brown ground. It also features on
the famous blue plaques that English Heritage applies to buildings with
connections to significant persons or events." (source:
https://www.grafik.net/category/pictoform/past-signs).
"Michael Abrahams
August 1, 2018 at 22:14:
The English Heritage logo was designed by Negus &
Negus. Dick Negus, Mike Abrahams (official website:
http://abrahams.uk.com/), Phil Amis, Mick Thorpe, Geoffrey Adams, David Baldock and a few others
whose names I sadly cannot remember. We came up with the name as well as the
symbol. The organisation was originally called something like the Commission
for Historic Buildings in England… we wanted to make something as memorable
as the National Trust… hence shortening the name and the (not so) simple
symbol that reminds of site plans, castle crenellations, windows! Negus &
Negus were one of the great design studios of the 70s and 80s, but who seem
to have been forgotten by most design historians. We created the original
British Airways identity
and many others that are still out there after too many years!"
Source:
https://www.logodesignlove.com/english-heritage
"There are four elements
to the English Heritage identity (page 5):
1. The English Heritage Logo
2.
English Heritage colours
3. The English Heritage type
4. English Heritage
imagery
The definition of the symbol is a red crenellated square.
The square symbol appears deliberately off-centre, to compensate for the
horizontally centred nature of the identity (specially when the name of the
organization is written below.
The colors are:
Red: PMS186 c10
m100 y80 k0
Black: c00 m00 y00 k100
White: c00 m00 y00 k00 (page 12)
Gill Sans (Gill Sans Light/Light Italic and Gill Sans Regular/Italic) is
the organisation’s primary typeface. Charter (Charter ITC Roman/Italic,
Charter ITC Bold/Bold Italic, Charter ITC Black/Black Italic) is to be used
as replacement font when Gill Sans is not appropriate."
Source: "Corporate
Identity Guidelines", which were laid out by Aqueduct (sources:
https://www.campaignlive.co.uk/article/english-heritage-appoints-aqueduct-oversee-rebrand/490259,
https://www.campaignlive.co.uk/article/branding-news-english-heritage-rebrand/490392
and
https://www.campaignlive.co.uk/article/aqueduct-creates-brand-guidelines-english-heritage/667060) in coordination with English Heritage "Creative Services" headed by Kirstie
Holmes (Creative Services Manager) and Neil Collins (Creative Services)"
Source:
https://www.campaignlive.co.uk/article/aqueduct-creates-brand-guidelines-english-heritage/667060
Here's an official response from the organization by Jessica Trevitt
(Access to Information Manager) to a FOI (Freedom of Information, request)
10/1152, by Steve Elibank on May 16, 2010:
"Re: Freedom of Information
request - English Heritage Branding
Thank you for your email. As Access
to Information Manager for English Heritage, I have responsibility for
responding to requests for information covered by the Freedom of information
Act 2000 ('the Act'). In your email dated 16 May you have asked the following
questions about English Heritage's logo:
1. When was your current logo,
corporate style, graphics and branding implemented?
2. Who designed it?
3. How much were the designers paid for their services?
4. Were other
designers consulted? Was there competition? If so, who was involved, and was
any payment made to unsuccessful firms?
5. Are there any "alternate" versions
of the branding (as in, any which were designed but not taken up), and if so,
please supply an electronic copy.
I pleased to be able to provide you
with the following information in response to your request.
Part 1
information
We believe the logo came into being when English Heritage was
established in 1984. Then in 2005 a project to produce a set of brand
guidelines and to assess the logo's suitability for use in new media
platforms was completed. The project was conducted with Aqueduct (official
website: http://aqueduct.co.uk/), an external branding and design agency.
Parts 2 and 3 information
The brand guidelines, including the
simplifications to the design of the logo, were made by Aqueduct, who were
appointed through a pitch situation. In total, Aqueduct received £67,550 for
the work.
Part 4 information
A pitch situation was conducted between
four agencies and, as far as we are aware, a pitch fee wasn't paid.
Part 5 information
I can confirm that no alternative versions of the of the
branding (as in, any which were designed but not taken up), were produced and
so I am unable to provide with them.
I note that you also ask for a
copy of our logo guidelines, branding manual or equivalent document and I am
pleased to be able to attach a copy of English Heritage's Corporate Identity
Guidelines (https://www.whatdotheyknow.com/request/35265/response/87807/attach/3/EH%20guidelines%20Core.pdf?cookie_passthrough=1)
Yours sincerely
Jessica
Trevitt
Access to Information Manager
Tel: 01793 41 4539"
Source:
https://www.whatdotheyknow.com/request/branding_8
For additional
information go to English Heritage (official website):
http://www.english-heritage.org.uk/
Esteban
Rivera, 27 August 2018
