zachary harden
Keywords: singapore | singapore management university | lion | tangram |
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Last modified: 2023-06-03 by zachary harden
Keywords: singapore | singapore management university | lion | tangram |
Links: FOTW homepage |
search |
disclaimer and copyright |
write us |
mirrors
![[National University of Singapore]](../images/s/sg_smu.gif)
Main flag; SMU Branding Guide (2018) and Zachary Harden, 6 January 2019
![[National University of Singapore]](../images/s/sg_smu2.gif)
Alternative flag; SMU Branding Guide (2018) and Zachary Harden, 6 January 2019
See also:
The Singapore Management University (Abbreviation: SMU) is an autonomous university in Singapore. The university provides an American-style education modelled after the Wharton School of the University of Pennsylvania.
SMU, Singapore's third public university, was established on 12 January 2000 and is located in the downtown area of Singapore. It has a city campus with a total enrollment of about 10,000 undergraduate and postgraduate students and comprises six schools offering undergraduate, graduate, and PhD programmes in Business Administration, Business Analytics, Financial Services, Accountancy, Economics, Information Systems Management, Law and the Social Sciences. The University has over 30 research institutes and centres of excellence, and customised corporate training and lifelong learning for individuals are available through the university’s professional and executive development programmes. SMU is accredited by the AACSB International, EQUIS, and AMBA. (Wikipedia)
Herman Felani M.Y., 9 January 2006 and Dave Fowler, 6 January 2019
![[National University of Singapore]](../images/s/sg_smu09.jpg)
2009 flag; image found by Dave Fowler, 6 January 2019
There seems to be two flags that is flown by SMU as
captured on a photograph on their website,
http://www.smu.edu.sg/oaa/index.asp.
The logo of the university features a lion-head which
was created out of the pieces of a Chinese puzzle, the
Tangram. Further explanation on the lion-head emblem
is presented at their website,
http://www.smu.edu.sg/aboutsmu/smu_logo01.asp.
The basic design of their flags feature the "Informal
Operational Signature" of the university, which
incorporates the lion-head with the initials of the
university (SMU) on the right. The "formal operational
signature" includes the entire university title,
"Singapore Management University", in addition to the
lion-head and 'SMU' initials. See
http://www.smu.edu.sg/aboutsmu/smu_logo02.asp.
The SMU flags as captured in the photograph has a blue
field or a white field, with the informal operational
signature appearing in white or blue respectively. I'm
uncertain however why the university has adopted two
flags of differing colours, or if their status differ
if any is the case.
While National University of Singapore and SMU's flags are different where colours
and field divisions are concerned, I can't help but
notice that they are essentially quite similar in that
both feature their "signatures" on their flags even in
a similar arrangement; the university emblem on the
left and the initials on the right. It remains to be
seen if Nanyang Technological University (NTU) will also adopt this pattern for their
flag, if they choose to have one, now that they too
have a corporate signature in a similar style to NUS
and SMU. See
http://www.ntu.edu.sg/CorpComms/Corporate+Identity/The+NTU+Logo/.
Herman Felani M.Y., 9 January 2006
Dave Fowler's picture solves one of the questions posed by Herman Felani M.Y.
on 9 January 2006 about the "Informal Operational Signature" flag.
The case of different two-color flags was also captured in 2015 at
their main campus.
However, I think based from another angle, this was done more for aesthetics than anything else.
Currently, the flag that was presented by Dave Fowler's in his photo is no longer
used. According to a branding guide (dated January 2018),
there are not only flags for the university as a whole but also each
division has their own flag. Starting from page 117 to page 120 (of
the pdf), you can see the flag patterns and construction
specifications. I am not certain when this switch-over for colors or
design happened, but according to
https://mediacast.smu.edu.sg/media/Designing+the+SMU+logo/0_ue0seix8
this was the second logo of the university since its founding. The
other thing of note is the flags are determined to be in the ratio of
3x5 in these specifications, even though the national flag is 2:3. The Pantone colors for the main flag are 2766 for blue and 873 for gold; the font used for the university name is Trajan.
Zachary Harden, 6 January 2019
There are six divisions (schools) within the SMU system, each with their own color and their own flags and banners. The schools and associated colors (with Pantone codes) are as follows:
Page 117 and 118 of the 2018 Branding Guide allows for the use of gonfalons by the main university itself and by the six schools under the SMU umbrella. Each school's banner has the same color scheme as their school flag, yet the name of the school is placed below the main SMU logo. There are banners made for each graduation class as well.
Zachary Harden, 6 January 2019
