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Gerber (U.S.)

Last modified: 2024-05-25 by rick wyatt
Keywords: gerber | united states |
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[Gerber flag] image located by Esteban Rivera, 10 April 2024
Source: https://www.5newsonline.com

See also:


Description

Gerber Products Company is an American purveyor of baby food and baby products headquartered in Florham Park, New Jersey, with plans to relocate to Arlington, Virginia. Gerber is a subsidiary of Nestlé. Gerber was founded in the summer of 1927 in Fremont, Michigan, by Daniel Frank Gerber, owner of the Fremont Canning Company, which produced canned fruit and vegetables. At the suggestion of a pediatrician, Gerber's wife, Dorothy, began making hand-strained food for their seven-month-old daughter, Sally. Recognising a business opportunity, Gerber began making baby food.

"In 1928, Gerber held a contest to find a face to represent a baby food advertising campaign. Artist Dorothy Hope Smith entered her simple charcoal sketch of a tousle-haired, bright-eyed cherub of a baby with endearing pursed lips. In her entry, Smith noted that she would finish the sketch if she won. It was adopted as its official trademark in 1931. The identity of the baby, however, was kept secret for 40 years, until 1978, when it was revealed that Smith's neighbor, mystery novelist and retired English teacher Ann Turner Cook was the Gerber Baby" (source: https://www.gerber.com/about-us/meet-the-gerber-baby)

Sources: https://www.gerber.com/about-us/our-history
https://www.linkedin.com/company/nestlegerber and
https://en.wikipedia.org/wiki/Gerber_Products_Company

The flag is a white horizontal background featuring the logo in the middle.
Esteban Rivera, 10 April 2024


 
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