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State Water Heaters Company (U.S.)

image located by António Martins-Tuválkin, 27 September 2024

Description of the flag

See also:

Commercial Flags (index)
United States of America

Description of the flag

Originally seen on a pin along with a US national flag, this flag’s ratio is about 3:4 but also that of the U.S.
flag on the pin, so it’s not a spec we can follow, just an artistic choice on the part of the pin’s designer. Conjecturally let’s have it 2:3, for lack of a better choice. The pin also shows the logo slanted about 15° clockwise (to the upper fly), whch could be meaningful.

The official design of the logo includes the three shades of blue (see https://www.statewaterheaters.com) but in my opinion a bad choice of exact values, as the two lighter ones look too similar—likely due to misleading PMS color names. I nonetheless followed these PMS values, converted to RGB by Photoshop.

The thick contour lines in black RGB:000, and not the almost-black shown in the PDF (RGB:231F20) as it’s not speficied. I think it’s likely meant as black and that this dark grey results from converting back and forth through simulated CMYK printing.

This logo consists on a four non-concentric tangent circles of different sizes contained within each other, suggestting three flip-flopped moon crescents around a central disc. The latter is orange and the overlapped discs are in shades of blue, increasingly darker with size.

This logo seems to illustrate a heating pipe section view, with cold water flowing around a central heating pipe, becoming warmer and more turbid.

António Martins-Tuválkin, 27 September 2024

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