![[Flag of Waterloo, Iowa]](../images/u/us-iawat2022.gif)
image by Masao Okazaki, 9 December 2022
Last modified: 2023-01-14 by rick wyatt
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image by Masao Okazaki, 9 December 2022
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The new city logo, which appears on the city flag, and the city seal were
presented on Dec 1, 2022 and are explained on this page:
https://www.cityofwaterlooiowa.com/news_detail_T17_R550.php
"The
City of Waterloo is proud to unveil a new city logo and official seal. The focal
point of the new logo is a stylized letter W which will be featured in a Fly the
W community pride campaign.
The official seal is a revamp of the existing
logo, simplified and resigned to include the iconic 4th Street Pedestrian
Bridge.
The Waterloo rebranding project was identified as a critical point in
the City’s 2030 Vision & Strategic Plan, formally adopted by the City Council on
October 4, 2021. The goal of the project is to raise the profile of the work the
City has accomplished and be a turning point in how Waterloo thinks about
itself.
“Our primary goal of this rebrand is to develop a sense of pride
and relationship between residents and the City of Waterloo,” says Waterloo
Mayor Quentin Hart. “Residents are our greatest advocates and champions. If they
are thrilled, they’ll talk about it and share their enthusiasm with friends and
family around the country. Fly the W gives them ways to express their pride.”
In addition to reinvigorating community pride, the new branding will be
included in marketing to attract businesses, future residents, and visitors by
telling Waterloo’s story in new and fresh ways. “Fly the W is about Waterloo
building pride in itself,” continues Hart.
According to deNovo, the Cedar
Rapids agency who developed the new brand elements, the concept is inspired by
the “W” flag that is flown when the Chicago Cubs win a baseball game. Over time,
the “W” has come to represent the team itself, and a sense of pride and loyalty.
“Fly the W, in this case, means that we are not only celebrating Waterloo’s
“wins,” but we are also flipping the script on how we think and talk about the
community,” says deNovo President Jen Neuman. “Fly the W is about showing off
wins and telling the world that Waterloo is a Community of Opportunity, where
everyone can prosper. It will help residents build relationship with their city
and empower them as super-fans who fly the flag. And yes, there will be a flag.
We hope the City and residents alike to fly it loud and proud."
The video
on this page shows the flag:
https://cbs2iowa.com
Masao Okazaki, 9 December 2022
![[Flag of Waterloo, Iowa]](../images/u/us-iawat)2022.gif)
image by Masao Okazaki, 9 December 2022
New city seal:
https://bloximages.chicago2.vip.townnews.com/wcfcourier.com
Masao Okazaki, 9 December 2022
![[Flag of Waterloo, Iowa]](../images/u/us-iawat.gif)
image by Masao Okazaki, 17 August 2020
based on photo by Peter Ansoff, 2 June 2013
The photo of the city flag of Waterloo, Iowa, was taken at the Five Sullivan Brothers Convention Center on 23 May 2013. The flag is a red-white-blue horizontal tricolor, with a large presentation of the city seal centered on the white stripe and overlapping the other two.
Peter Ansoff, 2 June 2013
Flag also posted on https://www.reddit.com/r/vexillology/comments/7jtcna/flag_of_waterloo_iowa/
![[City Logo]](../images/u/us-iawat).gif)
image located by Paul Bassinson, 2 August 2019
Source:
https://cdn2.sportngin.com
Paul
Bassinson, 2 August 2019
