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Supermarket Flags (Germany)

Deutsche Supermarktketten

Last modified: 2021-03-20 by klaus-michael schneider
Keywords: aldi | budni | combi | jibi | edeka | marktkauf | real(hypermarkets) |
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Editorial Note: FOTW does not report commercial flags unless such flags have a vexillological value. The presentation of such a flag shouldn't be interpreted as a recommendation of any company or its products.

• Aldi
• Introduction of Aldi
• Aldi Nord Flag
• Aldi Süd Flags


• Budni
• Introduction of Budni
• Budni Banner
• Budni old Logo


• Combi
• Introduction of Combi and Jibi
• Combi Banner
• Jibi Banner


• Edeka
• Introduction of Edeka and Marktkauf
• Edeka Flags and Banners
• Marktkauf Banners


• Real
• Introduction of Real
• Real Banners

• Germany

Aldi

Introduction of Aldi

Aldi is the leading global discount supermarket chain with almost 10,000 stores in 18 countries, and an estimated turnover of more than €50,000,000,000. Based in Germany, the chain was founded by brothers Karl and Theo Albrecht in 1946, when they took over their mother's store in Essen which had been in operation since 23 June 1913; it is one of the world's largest privately owned companies. The brothers built up a chain of stores until, by 1960, they owned 300 shops, and split the operation into two separate groups, that later became Aldi Nord, headquartered in Essen, and Aldi Süd, headquartered in Mülheim upon Ruhr. Both operate independently, each within specific areas. The product lines of both companies are slightly different.
Sources: German WIKIPEDIA
Esteban Rivera, 16 May 2016

Aldi Nord Flag

The flags of Aldi Nord are mere logo flags, being nearly squares. On a white rectangle is an initial "A" formed by nine partially embowed stripes alternating of dark and light blue, beneath is a dark blue rectangle with white inscription "ALDI", the whole is cotised rd-white. I never spotted any Aldi flag in Germany, source presents flags from Scandinavia.
Source: Alamy stock photo
Klaus-Michael Schneider, 15 Mar 2021

Aldi Süd Flags

image by Klaus-Michael Schneider, 15 Mar 2021

image by Klaus-Michael Schneider, 15 Mar 2021

The flags of Aldi Süd are white with the logo slightly shifted to hoist (on banners at bottom). On a blue rectangle is a half light blue initial "A", formed of six stripes, all in a rectangle with light blue bordure, beneath is a white insciption "ALDI" (bigger, 1st line) "SÜD" (second line shifted to fly, the whole is cotised orange and dark yellow. (1982 - 2006) (see image above). The logo changed in 2006 but remained nearly the same.
Since 2017 (see right image above) the logo changed again, then displaying a half "A", made of six light blue embowed stripes. Beneath remained the inscription but in a font type with softer shape, the whole was cotised red-orange-dark yellow but with rounded corners.
Source: Alamy stock photo
Klaus-Michael Schneider, 15 Mar 2021

Budni

Introduction of Budni

Budnikowsky, or simply Budni, is a multiple shop of chemists in and around Hamburg. In 1921 Iwan Budnikowsky started the distribution of soap products in Wandsbek. In 1960 business expanded to cosmetics, pharmaceuticals and adjuvants. In 1970 self-service was introduced in its branches. In 2012 the company had more than 150 branches. Since 2017 there is a cooperation with Edeka.
Source: German WIKIPEDIA
Klaus-Michael Schneider, 10 Mar 2021

Budni Banner

The flag is blue with the logo shifted to top, a white square with dished horizontal stripes and a white inscription "BUDNI" in its centre.
Source: spotted in Hamburg
Klaus-Michael Schneider, 10 Mar 2021

Budni old Logo

The old logo had an additional inscription in white hand writing "Einfach gut!" (= simply good) with the silhouette of some buildings in Hamburg (tower of St. Michael and the townhall, a harbour crane and the embarkation quay of st. Pauli, all in white. (not sure, whether the already used flags with this logo).
Source: spotted in Hamburg
Klaus-Michael Schneider, 10 Mar 2021

Combi

Introduction of Combi and Jibi

Combi, officially "Combi-Verbrauchermarkt Einkaufsstätte GmbH & Co. KG" operates 74 branches in Bremen, Niedersachsen and northern Nordrhein-Westfalen. The seat is in Nortmoor (Leer County). The company currently has about 4000 employees.
Jibi, officially "Jibi Handel GmbH & Co" operated 100 branches around its seat Bielefeld with a diameter of 150 kms. The company was founded by Wilhelm Jittemeier. The brand is an abbreviation of "Jittemeier Bielefeld". On 1 January 2015 there remained 888 branches. The company was sold to the Bünting group, and the markets were integrated into Combi. Until 2020 all Jibi markets had been renamed. The company was formally dissolved on 28 October 2016.
Sources: German WIKIPEDIA and German WIKIPEDIA
Klaus-Michael Schneider, 11 Mar 2021

Combi Banner

The banner is white with the logo. The logo displayes the name in blue except the "o", which is red surrounded by the "C", under the name are light green shadow lines.
Source: spotted in Bielefeld
Klaus-Michael Schneider, 11 Mar 2021

Jibi Banner

The banners were chequered of red and white with the logotype shifted to the bottom. The logotype was a red square with curved corners, charged with a white disc cut at the top edge with a blue inscription "Jibi" (1st line) "MARKT" (2nd line, smaller).
Source: spotted in Rheda-Wiedenbrück
Klaus-Michael Schneider, 11 Mar 2021

Edeka

Introduction of Edeka and Marktkauf

Edeka was the abbreviation of "Einkaufsgenossenschaft der Kolonialwarenhändler im Halleschen Torbezirk zu Berlin" (wholesale cooperative of grocers). The head office is based in Hamburg and holds 50% of the assets of seven regional offices, the other 50% are held by local grocers or groups of grocers. The head office also holds the majority of Netto (a discounter), Edeka Fruchtkontor (importing fruit and vegetables), a winery and a bank.
Since 2006 Edeka is Germany's greatest retailer for food, having 4500 independent retailers running 6000 shops and further 6000 shops of other companies belonging to Edeka.
The head office of Marktkauf is based in Bielefeld-Sennestadt. Since 2006 the Marktkauf Holding GmbH belongs to the Edeka group. Marktkauf had been a the flag ship of the stores of AVA Allgemeine Handelsgesellschaft der Verbraucher AG, based in Bielefeld. To the group also belonged the smaller Dixi consumer markets and the Allfrisch supermarkets, restricted to the food section. AVA was established in 1975 as an offspring of coop. When AVA was dissolved in 2007, 186 Marktkauf stores belonged to the cooperative. The Marktkauf branches are hypermarkets.
Sources: German WIKIPEDIA and German WIKIPEDIA
Klaus-Michael Schneider, 10 Mar 2021

Edeka Flags and Banners

All flags and banners are similar. They all are yellow and have the blue initial "E" in common, sometimes surrounded by a square with blue edges, sometimes with an additional blue inscription "EDEKA" under the initial, sometimes with the additional name of a shop owner or an additonal "CENTER" in blue.
Source: spotted in Hamburg
Klaus-Michael Schneider, 10 Mar 2021

Examples of Edeka Flags

image by Klaus-Michael Schneider, 10 Mar 2021

image by Klaus-Michael Schneider, 10 Mar 2021

Examples of Edeka Banners

image by Klaus-Michael Schneider, 10 Mar 2021

image by Klaus-Michael Schneider,

Marktkauf Banners

image by Klaus-Michael Schneider, 10 Mar 2021

image by Klaus-Michael Schneider, 10 Mar 2021

image by Klaus-Michael Schneider, 10 Mar 2021

Most banners are yellow with the green logo, with a little bit of phantasy an initial "M made by six green pales, three of them bendy at top and three of them sinister bendy, in its base interrupted by a black inscription "MARKTKAUF" (see left image above), sometimes with an additional "CENTER" beneath the initial (see central image above). Other banners are white with logo and additional green applications, in base the centre of the green initial (see right image above). Furthermore the slogan is added in various scripts. The slogan is "Wir sind für Sie da!" (= we reach out to you).
Source: spotted in Bielefeld, Herford and Hamburg
Klaus-Michael Schneider, 10 Mar 2021

Real

Introduction of Real

Real (logotype is real,-) operated more than 270 hypermarkets in Germany. The seat is Düsseldorf. The company was established as a part of Metro Enterprises in 1992, when the trade chains of divi, basar, Continent, esbella und real-kauf merged. The company expanded until 2006 but since then continuously declined and became insolvent in 2020. All branches are about to be sold to competitors and others have to close. The size of the branches is between 5000 sqm and 15,000 sqm, they sell food and non-food products, shortly all kinds of necessities due to their slogan " Einmal hin, alles drin." (= once there, everything in). The brand is about to disappear from the scene.
Source: German WIKIPEDIA/
Klaus-Michael Schneider, 11 Mar 2021

Real Banners

image by Klaus-Michael Schneider, 11 Mar 2021

image by Klaus-Michael Schneider, 11 Mar 2021

image by Klaus-Michael Schneider, 11 Mar 2021

The banners are different, I can't exclude, there are other patterns, but mostly they are white with the logo wirh blue letters and red punctuation marks (see left image above), sometimes in a greenish yellow background (see right image above), sometimes just the letters of the logotype with the slogan in red handwriting (see central image above).
Source: spotted in hamburg
Klaus-Michael Schneider, 11 Mar 2021

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