zachary harden
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Last modified: 2023-06-03 by zachary harden
Keywords: worlds fair | bureau international des expositions | bie | montreal |
Links: FOTW homepage |
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write us |
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![[Worlds Fairs: Montreal 1967]](../images/c/ca_ex67.gif)
image by Sylvain "Sly" Houde, 16 July 2008
See also:
Expo 67 was a universal exposition sanctioned by "Le Bureau International
des Expositions", for which the theme was: "Man and His World". The logo was
designed by Montreal artist Julien Hébert. The basic unit of the logo is an
ancient symbol of man. Two of the symbols (pictograms of 'man') are linked
as to represent friendship. The icon was repeated in a circular arrangement
to represent 'friendship around the world'. The flag came only in blue to
represent the "Blue Planet".
Sylvain "Sly" Houde, 16 July 2008
The Montréal Expo 67 dubbed "Universal and International Exhibition of 1967"
took place between April 28 and October 27, 1967. It was also nicknamed "Man and
his World", taken from Antoine de Saint Exupéry's memoir Terre des hommes
(literally "Land of Men"), translated as Wind, Sand and Stars.
Sources:
http://www.alamedainfo.com/Expo_67_Montreal.htm
http://en.wikipedia.org/wiki/Habitat_67
There were three candidates for a 1967 Universal Exhibition at the March 1960
reunion of the BIE: Austria withdrew its candidacy and the following contest for
the 1967 date was won on May 5th 1960 by the USSR, after a long five-vote
session. But the USSR later withdrew and on November 13 1962, Canada was awarded
the Exhibition. "The Canadian Corporation for the 1967 Exhibition was created on
December 20 1962, barely a month later, demonstrating that things can really
move along when there’s a political will," explained Yves Jasmin in two e-mail
correspondences to the proprietor of this website. "Prime Minister Diefenbaker
appointed Paul Bienvenu as Commissioner General and Cecil Carsley as Deputy
Commissioner General on January 22, 1963: the first administration." "The
official name was The 1967 Universal and International Exhibition in Montréal.
L'Exposition universelle et internationale de 1967 à Montréal. A bit of a
mouthful. It needed a more convenient name," said Yves (Yves Jasmin, Director of
Information, Publicity and Public Relations for Expo 67). While the length of
the name was but one factor for calling it Expo 67, there was a second factor
behind the decision. "(Cecil) Carsley did not want to call it a Fair. The New
York World’s Fair (1964-65) was in full swing and fairs have a commercial
overtone while the Montréal event was thematic and NOT a fair," said Yves (Jasmin).
"Mayor Drapeau suggested the name Expo 67, recalling a 1937 Maurice Chevalier
song La p'tite dame de l'Expo, a girlfriend he had met at the spectacular 1937 "specialized"
exhibition [Les Arts et Métiers] in Paris." Yves also noted in his
correspondence that "Drapeau's suggestion carried unanimity." Coining it as Expo
67 proved to be a wise decision that had a historical benefit: because of the
enormous success of Expo 67, it has become common practice for most countries to
utilize the "Expo" phraseology when naming their event. "When Japan had its 1970
World Exhibition, they asked our permission to call it Expo 70
Source:
http://expo67.ncf.ca/phraseology_why_it_was_called_expo_67_p1.html
The first public announcement that Canada would pursue the idea of hosting a
World Exposition was made by Conservative Senator Mark Drouin during Canada Day
at the Brussels Universal and International Exhibition of 1958. Pierre Sévigny,
a Conservative Member of Parliament, was initially slated to make the
announcement in Brussels but fell ill in Paris and therefore gave Drouin the
speech to deliver. While Drouin was the first political figure to announce it,
the genesis of Canada hosting a World Exposition does not belong to him. "But
the initial merit goes back to Louis-Alphonse Barthe, a publicist who ran small
fairs and exhibitions in rural Quebec," writes Yves Jasmin in his book La Petite
Histoire d'Expo 67. "He had an idea and spoke to his sister Marcelle who was
then a well-known newscaster at the French network of the CBC, Radio-Canada. She
suggested that he speak to Pierre Sévigny, newly elected in the Diefenbaker
conservative government and responsible for the party’s presence in the province
of Quebec." The City of Toronto was initially offered to host the World
Exposition but rejected the idea, leaving then Montréal Mayor Sarto Fournier to
campaign for it. Expo 67 was the Western Hemisphere's first exhibition in the
first-category (defined officially as one at which various countries construct
their own pavilions and which "constitutes a living testimony to the
contemporary epoch").
Source:
http://expo67.ncf.ca/expo_info_corner.html
Expo 67 also introduced the idea of expo passports, wherein you could get your
book stamped as you visited each pavilion.
Source:
http://expomuseum.com/1967/
Esteban Rivera, 21 May 2011
The logo "was designed by Montreal artist Julien Hébert. The basic unit of
the logo is an ancient symbol of man. Two of the symbols (pictograms of 'man')
are linked as to represent friendship. The icon was repeated in a circular
arrangement to represent 'friendship around the world'. The logotype is
lower-case bold-face, Optima font. It did not enjoy unanimous support from
federal politicians, as some of them tried to kill it with a motion in the
Canadian House of Commons". "Basic unit of the Expo 67 symbol is an ancient sign
representing Man -- vertical line with outstretched arms -- linked in pairs to
represent friendship with the circle (right) to suggest friendship, around the
world."
Sources:
http://en.wikipedia.org/wiki/Expo_67#Logo
http://expo67.morenciel.com/an/man_and_world.php
http://www.canadiandesignresource.ca/officialgallery/category/expo-67/page/6/
http://expo67.ncf.ca/basic_unit_of_the_expo_67_symbol_p1.html
http://www.youtube.com/watch?v=eg7vkQertkk&feature=player_embedded
An image of the logo is seen here:
http://www.canadiandesignresource.ca/officialgallery/wp-content/uploads/2006/10/expo67_logo_canadian_design.jpg
Images of the flag are seen here:
http://randytreadway.com/Expo-Brit2.jpg
Source:
http://www.worldsfaircommunity.org/topic/3183-expo-67-ruins-featured-today-on-scifi-channel/page__st__15
http://www.worldsfairphotos.com/expo67/broadcasting.htm (second flag from
left to right)
An interview in video (in French) with Julien Hébert, explaining the logo and
the flag. Video dated April 12, 1964
http://ms.radio-canada.ca/archives_new/2002/fr/wmv/exposition_universelle19640412.wmv
There are also three Pennants seen here:
http://cgi.ebay.com/Montreal-Canada-EXPO-67-1967-Worlds-Fair-Pennant-7-/330514877927?pt=LH_DefaultDomain_0&hash=item4cf438cde7
http://www.gasolinealleyantiques.com/images/Pennants%20Page/expo67-1.JPG
http://expo67.ncf.ca/expo_pennant.html
For additional sources go to:
http://expomuseum.com/1967/
http://www.westland.net/expo67/ (Construction of the site, pictures,
articles)
http://www.alamedainfo.com/Expo_67_Montreal.htm (Postcards)
http://www.worldsfairphotos.com/expo67/index.htm (Pictures and official
http://expo67.morenciel.com/an/index.php (website based on the "Expo 67
Official Guide")
http://www.collectionscanada.gc.ca/expo/index-e.html (Library and Archives
of Canada on the Expo 67, Intro)
http://www.collectionscanada.gc.ca/expo/053301_e.html (Library and Archives
of Canada on the Expo 67, Main Index)
http://www.collectionscanada.gc.ca/expo/0533020304_e.html (Library and
Archives of Canada on the Expo 67, bidding process, architecture, etc.)
http://archives.radio-canada.ca/societe/celebrations/dossiers/21/ (Radio
Canada audio and video archives on the Expo 67)
http://archives.radio-canada.ca/fr/expo67/ (Radio Canada 40th anniversary of
Expo 67 website)
http://www.cbc.ca/photogallery/canada/454/ (Picture gallery)
http://collectibles.shop.ebay.com/1967-Montreal-/165496/i.html (Souvenirs, 8
pages total)
http://www.canadiandesignresource.ca/officialgallery/category/expo-67/page/1/
(Souvenirs)
http://www.canadiandesignresource.ca/officialgallery/category/expo-67/page/2/
(Souvenirs)
http://www.canadiandesignresource.ca/officialgallery/category/expo-67/page/3/
(Souvenirs)
http://www.canadiandesignresource.ca/officialgallery/category/expo-67/page/4/
(Souvenirs)
http://www.canadiandesignresource.ca/officialgallery/category/expo-67/page/5/
(Souvenirs)
http://www.canadiandesignresource.ca/officialgallery/category/expo-67/page/6/
(Souvenirs)
http://www.canadiandesignresource.ca/officialgallery/category/expo-67/page/7/
(Souvenirs)
http://ville.montreal.qc.ca/portal/page?_pageid=2497,3090607&_dad=portal&_schema=PORTAL
(Article in French)
http://www.expo67.org/
(Expo 67 Foundation)
http://expo67.ncf.ca/ (40th
anniversary of the Expo)
http://www.parcjeandrapeau.com/expo_67.html (Site of the Expo)
Esteban Rivera, 21 May 2011
![[Worlds Fairs: Montreal 1967]](../images/i/int-expo67.gif)
image by Pete Loeser, 04 July 2011
Looking for information on this World Expo, on April 25 I encountered the
flag of the Canadian Pulp and Paper (the flag is the Canadian Pulp and Paper
logo which are two tall trees intertwined, in white bold outline, on a green
horizontal background).
Pictures of the flag:
http://expo67.ncf.ca/expo67_pulp_and_paper_pavilion_construction.html
(Canadian Pulp and Paper under construction). Source: Life magazine
-
http://expo67.ncf.ca/expo_pulppaper_p8.html (green flag on the left,
next to Canada's Maple Leaf red-white-red flag)
-
http://expo67.ncf.ca/cdn_pulp_paper_nae000990845.jpg (aerial view of the
pavilion, green flag on the right, next to the Canadian flag). Source:
http://strangeharvest.com/wp11/?p=149
-
http://www.strangeharvest.com/pulppavillion.jpg (Scale model of the
pavilion, green flag on the left, next to the Canadian flag)
-
http://www.flickr.com/photos/hollywoodplace/5434074054/in/pool-worldsfairs
(Postcard of the pavilion, green flag on the left, next to Canada's flag)
-
http://www.flickr.com/photos/hollywoodplace/3750276283/in/pool-worldsfairs
(Pavilion picture, no flag seen here, but one can see the Canadian Pulp and
Paper logo on the entrance to the pavilion).
-
http://www.canadiandesignresource.ca/officialgallery/wp-content/uploads/2008/07/canadian-pulp-and-paper.jpg
(Close-up of the logo of the Canadian Pulp and Paper, which is actually
featured on the flag).
![[Canadian Centennial Flag]](../images/c/ca_expo67_cpp.jpg)
image located by Esteban Rivera, 21 May 2011
"Forests and trees were the theme of the Canadian Pulp and Paper Pavilion on
Ile Notre-Dame - in which the tallest trees are as high as an eight story
building. The first four main exhibit areas shows forest legends of the
world, combining sound effects and animation in a whimsical treatment."
Source:
http://expo67.ncf.ca/expo_pulppaper_p1.html
Esteban Rivera, 21 May 2011
